Our Vision & Mission

BetterMan is a growing community of men with a desire to get more life from their work, family, and marriages. We don’t want to live into cultural expressions of masculinity that lead men to live toxic, passive lives. The BetterMan Framework is about experiencing the life giving principles of manhood found in ancient biblical texts.

Mentoring relationships are the cornerstone of the BetterMan Framework. Table Leaders are activated with a specific vision and empowered with tools to invite men to experience mentoring face to face. Table Leaders facilitate relationships at a table of men over several weeks.

BetterMan teachers deliver expertly crafted curriculum, inspiring men to engage with specifically designed conversation prompts. BetterMan instruction sets the stage for Table Leaders to mentor their group through the exploration of the state of manhood today, life experiences that shape us, and a clear vision for lifegiving manhood in their lives.

Becoming a BetterMan continues building beyond the Framework for our masculinity with tools and resources leading to transforming experiences as we customize our journey to “Better”.

Together, our desire is to activate our lives, becoming BetterMen in pursuit of a passionate, full life as we heal our broken society and prepare future generations to do the same.


Robert Lewis

Co-Founder, BetterMan

Few have had as significant an impact on discipling men in the past forty years than Robert Lewis. As a pastor, speaker, and author, Robert’s passion for leading others to grow in biblical manhood led to founding the original Men’s Fraternity in 1990. This curriculum has exploded in churches, businesses, schools, and even correctional facilities, impacting more than one million men worldwide.

Author of best selling ‘Raising a Modern-Day Knight’ and ‘Rocking the Roles: Building a Win-Win Marriage’ and founder of Men’s Fraternity, Robert has built upon these truths of what it means to become a “BetterMan” in the 21st Century.

For decades his course work has been helping shape the lives of men across the globe. Now, through BetterMan, you can experience many of the principles firsthand!

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Mark Matlock

CEO, BetterMan

Mark Matlock is a seasoned non-profit leader providing more than two decades of executive leadership to WisdomWorks as its founder and previously Youth Specialties as its president. Mark has also authored more than twenty books for parents and teens and organized hundreds of ministry events nationwide for teens, parents, and pastors. As a consultant Mark has worked with national and international organizations such as Seed Company, Barna Group, Movement Day, Brotherhood Mutual, Full Strength Network, and Azusa Pacific University’s Center for Vocational Ministry.

Mark also serves on the board of The American Bible Society, and is an ordained minister and has served as a lay pastor at his home church of 27 years, Irving Bible Church. Mark has been married to his wife Jade for twenty-five years and they have two college age children. Mark’s latest book with David Kinnaman, Faith For Exiles was published in 2019 by Baker Books.

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Jonathan Pokluda

Lead Pastor, Harris Creek Baptist Church

Jonathan is the Lead Pastor of Harris Creek Baptist Church in Waco, TX. Previously, he was the leader of The Porch and teaching pastor of Watermark Community Church, both in Dallas, TX. Under his leadership, The Porch grew to be the largest young adult ministry of its kind in the world.

JP came to understand the grace of the gospel in his early twenties after being involved in different denominational churches his entire life. This ignited a desire in him to inspire young adults to radically follow Jesus Christ and unleash them to change the world. Most recently, he has seen this passion expressed through writing. His best-selling book, Welcome to Adulting, offers Millennials a roadmap to navigate faith, finances, friendships, and the future. His most recent book release, Welcome to Adulting Survival Guide, is a 42-day guide dedicated to those in their 20s and 30s. JP is passionate about equipping ministries around the world to reach the future of the Church.

JP’s partner in ministry is Monica, his wife of fifteen years, and together they disciple their children Presley, Finley, and Weston.

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Tim Lundy

Senior Pastor, Venture Christian Church
A graduate of Crichton College and Dallas Theological Seminary (Th.M.), Tim has been in ministry for three decades. He is currently the Senior Pastor at Venture Christian Church in Los Gatos, California where he was previously on staff as Teaching Pastor. Tim also served as Lead Pastor of Christ Community Church – Little Rock; Directional Leader of Fellowship Bible Church – Little Rock; Chaplain for the International Community School and Pastor of the International Community Church in Bangkok, Thailand; and Interim Director of Spiritual Formation at the Center for Christian Leadership at Dallas Theological Seminary. Mentored by Dr. Robert Lewis, Tim led Men’s Fraternity for 10 years and currently leads the Men’s Ministry at Venture Christian Church. He has been married for over 27 years to his best friend, Lea, and they love being the parents of seven children, along with two sons-in-law, and one grandson: Lindsey and Matt LaFleur with one-year-old Emmerich; Mallory and David Connell; Kate, Drew, Kent, Blake, and Jude.
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James Roberson

Lead Pastor, The Bridge Church NYC

James T. Roberson III is the Lead Pastor of Bridge Church NYC. He grew up in Westchester County, outside of New York City. James’s father worked for IBM before becoming a pastor in Yonkers and James’s mother worked as Social Studies teacher at the Abbot School. In college, James played defensive tackle at James Madison University where he majored in Speech Communications and minored in Theatre.

James got his start in college ministry over 20 years ago at James Madison University, Howard University and University of North Texas. He remains diligently focused on social justice issues, and has developed programs on youth empowerment, AIDS, substance abuse and domestic violence. In 2011, James graduated from Southeastern Seminary while simultaneously pastoring a church in Raleigh, North Carolina. James has since helped to plant churches in Maryland, Georgia and New York. He started the Bridge Church in Brooklyn in 2014, and it has seen exponential growth with expansion to multiple Sunday services.

James has been married to his wife Natarsha since 2003. In his spare time, he loves watching sports and going to the gym. James and Natarsha live in Brooklyn with their three daughters: Faith, Leah and

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Jaime Loya

Senior Pastor, Cross Church

Jaime Loya was born on December 28, 1974 to Juan and Norma Loya of San Benito, Texas. He is the youngest of three children. He graduated from San Benito High School in 1993. That same year, in the summer of 1993, he married the love of his life, Rose Mary Benavides. Soon after marriage, Jaime attended Tell My People Bible Training Center in Harlingen Texas.

Upon graduation, Jaime & Rose Mary began their ministry as youth pastors at ICCM Tabernacle of Life in Harlingen, Texas. They continued working until God moved them to start Cross Church, formerly known as Valley International Christian Center, alongside their parents in 1995. Although the early days were a struggle, the Church endured and by the grace of God, Pastor Loya began to experience great success in ministry.

In 2004, soon after entering their new 600 seat sanctuary, Pastor Loya was recognized by the National Hispanic Christian Leadership Conference (NHCLC) and Third Day Believer’s Network (3DBN), as one of the most significant and successful Hispanic pastors in the United States of America. The year 2014 marked another significant moment in the life of the ministry, as Cross Church completed their 1,800 seat sanctuary.

In 2017, Cross Church was recognized by Outreach Magazine as one of America’s 100 Fastest Growing Churches, recognition that was also obtained in 2011 and 2013.

Pastor Loya continues to serve as Senior Pastor of Cross Church. His pastoral duties include leading a church of over 3,000 people in weekend attendance, employing a full time church staff and developing church leaders. Pastor Loya has successfully launched several church plants and campuses and is in the process of launching more in the near future. He serves as a mentor and ministry coach to other Pastors in and around the area and across the U.S.

Pastor Loya is regarded as one of the emerging voices in America and prominent preachers of his generation. His unique style and bilingual speaking ability has taken him all over the nation ministering in some of America’s largest churches. He has also ministered abroad in such places as Germany, Mexico, Puerto Rico, Costa Rica and several parts of Central America.

Aside from his pastoral duties, he serves as a Board Member of WIN Ministries and the National Hispanic Leadership Conference (NHCLC)-America’s Largest Hispanic Christian Organization that is leading the way in addressing issues such as poverty, healthcare, education reform, religious persecution, juvenile delinquency, etc.

Jaime and Rose Mary currently reside in the city of Harlingen, Texas and are the proud parents of four children – Hannah, Sarah, Isaiah and Josiah.

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Robert Lewis

Co-Founder, BetterMan

Barry Davis

Board Chairman, BetterMan

Austin Adams

Co-Founder, BetterMan

Mark Matlock

CEO, BetterMan

Matt Levy

Trustee, BetterMan