Our Vision & Mission

BetterMan seeks to foster a growing community of men who desire a better, more fulfilling life from our work, family, friends, marriages, and from our relationship with God. We are opposed to any cultural expression of masculinity that leads men into living toxic or passive lives. The BetterMan framework actively seeks to counter today’s dysfunctional masculinity by offering men the timeless, life-giving manhood found in the Bible.

The BetterMan 11-week experience is a balance of truth and caring relationships. BetterMan teachers—live or on video—deliver expertly crafted curriculum that weaves the challenging realities of modern-day life with the practical wisdom of Scripture.

This BetterMan instruction then sets the stage for Table Leader Mentors to personally engage the men who sit with them. Together they will discuss the state of manhood today, dive into the life experiences that have helped shape each man into who he is now, and most importantly, bring into clear focus a life-giving vision of manhood from the Bible that really works!

After the BetterMan 11-week journey concludes, we offer men and their mentors a variety of carefully selected resources to consider as “Next Steps” for their lifelong BetterMan journey. This wide offering of resources then gives every man options to consider for “customizing” his manhood journey in a way that best fits him.

Our mission is to activate men’s lives to a “better” masculinity; one that lifts up others, builds up others, and gives life to others. This is the true masculinity God designed from the beginning for men to pursue. At BetterMan, our passion is to help men discover and implement that design.


Robert Lewis

Founder, BetterMan
Few have had as significant an impact on discipling men in the past forty years than Robert Lewis. As a pastor, speaker, and author, Robert’s passion for leading men to grow in biblical manhood led him to produce the Men’s Fraternity film series in 1995. This three-year men’s curriculum quickly spread into churches, businesses, colleges, and even correctional facilities across the United States and later to over 20 countries. Today, Men’s Fraternity and its follow up series, 33, have impacted millions of men worldwide.
Author of numerous books including best selling The Church of Irresistible Influence, Raising a Modern-Day Knight, and Rocking the Roles: Building a Win-Win Marriage, Robert is known for helping men build their lives on practical biblical truth that gets real-life results.
Now, in authoring the “BetterMan” curriculum, Robert offers a new way for men, especially younger men, to get their hands around God’s timeless design for authentic manhood.
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Tom Wilson

CEO, BetterMan

Tom Wilson has five decades of experience in direct ministry and ministry oversight. He began a storied career with Young Life, an international Christian youth organization, as a volunteer and rose through the ranks to serve as a senior vice president. Tom then spent 10 years with Bob Buford, serving as CEO of Leadership Network and the Halftime Institute. He then returned to Young Life to serve as a divisional advisor and interim regional director. He brings to BetterMan a heart for ministry and a learned understanding of the structure needed to successfully execute that call both within an organization and in the field. Tom is a graduate of Dallas Theological Seminary and has also been involved in several international Christian ministries, including serving on the Board of Bridge2Rwanda. He and his wife Linda have been married for over 50 years and have three children and five grandchildren.

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Russell Rainey

Launch Director, BetterMan
Russell Rainey is a life-long entrepreneur who has founded and run numerous successful businesses around the world over the last 30 years. Russell was the founder and Executive Director of Musanze Inc, which ran the Musanze Opportunity Center in Rwanda, Africa where he lived for three years spreading the Gospel through sustainable, economic development. Russell is a former Pastor at Fellowship Bible Church in Little Rock, Arkansas. He is also the founder and Executive Director of Christ in the Tetons, America’s premier father and son adventure experience, based in Jackson Hole, Wyoming. Russell has more than 30 years of experience in high adventure leadership as an instructor for the National Outdoor Leadership School (NOLS) and as a guide for Exum Mountain Guides. His outdoor pursuits began in the Boy Scouts where he became an Eagle Scout. Russell’s other enterprises have included an outdoor-adventure retail store, a home building company, a computer programming company, a title and abstract company, and Rainey Designs Inc, inventors and manufacturers of mountaineering equipment. Russell and his wife of over 35 years, Cheryl, have a 35 year old daughter, Brittany, who is married, a Registered Nurse and a mother of two boys. Russell and Cheryl also have a 33 year old son, Joshua, who lives in the Austrian Alps with his German wife and two daughters where he runs his internet development company for customers around the globe.
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JP Pokluda

Lead Pastor, Harris Creek Baptist Church

JP is the Lead Pastor of Harris Creek Baptist Church in Waco, TX. Previously, he was the leader of The Porch and teaching pastor of Watermark Community Church, both in Dallas, TX. Under his leadership, The Porch grew to be the largest young adult ministry of its kind in the world.

JP came to understand the grace of the gospel in his early twenties after being involved in different denominational churches his entire life. This ignited a desire in him to inspire young adults to radically follow Jesus Christ and unleash them to change the world. Most recently, he has seen this passion expressed through writing. His best-selling book, Welcome to Adulting, offers Millennials a roadmap to navigate faith, finances, friendships, and the future. His most recent book release, Welcome to Adulting Survival Guide, is a 42-day guide dedicated to those in their 20s and 30s. JP is passionate about equipping ministries around the world to reach the future of the Church.

JP’s partner in ministry is Monica, his wife of fifteen years, and together they disciple their children Presley, Finley, and Weston.

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Tim Lundy

Senior Pastor, Venture Christian Church
A graduate of Crichton College and Dallas Theological Seminary (Th.M.), Tim has been in ministry for three decades. He is currently the Senior Pastor at Venture Christian Church in Los Gatos, California where he was previously on staff as Teaching Pastor. Tim also served as Lead Pastor of Christ Community Church – Little Rock; Directional Leader of Fellowship Bible Church – Little Rock; Chaplain for the International Community School and Pastor of the International Community Church in Bangkok, Thailand; and Interim Director of Spiritual Formation at the Center for Christian Leadership at Dallas Theological Seminary. Mentored by Dr. Robert Lewis, Tim led Men’s Fraternity for 10 years and currently leads the Men’s Ministry at Venture Christian Church. He has been married for over 27 years to his best friend, Lea, and they love being the parents of seven children, along with two sons-in-law, and one grandson: Lindsey and Matt LaFleur with one-year-old Emmerich; Mallory and David Connell; Kate, Drew, Kent, Blake, and Jude.
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Jaime Loya

Senior Pastor, Cross Church

Jaime Loya was born on December 28, 1974 to Juan and Norma Loya of San Benito, Texas. He is the youngest of three children. He graduated from San Benito High School in 1993. That same year, in the summer of 1993, he married the love of his life, Rose Mary Benavides. Soon after marriage, Jaime attended Tell My People Bible Training Center in Harlingen Texas.

Upon graduation, Jaime & Rose Mary began their ministry as youth pastors at ICCM Tabernacle of Life in Harlingen, Texas. They continued working until God moved them to start Cross Church, formerly known as Valley International Christian Center, alongside their parents in 1995. Although the early days were a struggle, the Church endured and by the grace of God, Pastor Loya began to experience great success in ministry.

In 2004, soon after entering their new 600 seat sanctuary, Pastor Loya was recognized by the National Hispanic Christian Leadership Conference (NHCLC) and Third Day Believer’s Network (3DBN), as one of the most significant and successful Hispanic pastors in the United States of America. The year 2014 marked another significant moment in the life of the ministry, as Cross Church completed their 1,800 seat sanctuary.

In 2017, Cross Church was recognized by Outreach Magazine as one of America’s 100 Fastest Growing Churches, recognition that was also obtained in 2011 and 2013.

Pastor Loya continues to serve as Senior Pastor of Cross Church. His pastoral duties include leading a church of over 3,000 people in weekend attendance, employing a full time church staff and developing church leaders. Pastor Loya has successfully launched several church plants and campuses and is in the process of launching more in the near future. He serves as a mentor and ministry coach to other Pastors in and around the area and across the U.S.

Pastor Loya is regarded as one of the emerging voices in America and prominent preachers of his generation. His unique style and bilingual speaking ability has taken him all over the nation ministering in some of America’s largest churches. He has also ministered abroad in such places as Germany, Mexico, Puerto Rico, Costa Rica and several parts of Central America.

Aside from his pastoral duties, he serves as a Board Member of WIN Ministries and the National Hispanic Leadership Conference (NHCLC)-America’s Largest Hispanic Christian Organization that is leading the way in addressing issues such as poverty, healthcare, education reform, religious persecution, juvenile delinquency, etc.

Jaime and Rose Mary currently reside in the city of Harlingen, Texas and are the proud parents of four children – Hannah, Sarah, Isaiah and Josiah.

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Robert Lewis

Co-Founder, BetterMan

Barry Davis

Board Chairman, BetterMan

Austin Adams

Co-Founder, BetterMan

Tom Wilson

CEO, BetterMan

Matt Levy

Trustee, BetterMan